The biggest burger ever AND a $5 meal deal? Has McDonalds lost its mind?
In an effort to win back low-income consumers, McDonald's is contemplating a new approach that combines value-oriented menu items with heartier and bigger offerings.
Not that anybody does, but after mixed results in the first quarter of the year, Ronald is going pedal-to-the-metal trying to win customers back. The first thing the chain is looking long and hard into is rolling out a $5 meal deal to cater to budget-conscious consumers.
Similar to past McDonald's budget-friendly meals, the proposed value meal likely consists of a sandwich, fries, and a drink.
But thats not the only punch McDs is throwing. The New York Post also reports that McDonald's is also planning to launch its biggest burger ever, aimed at satisfying customers' cravings for a more substantive meal. Will it be bigger than its one-and-done McDonald's Triple Cheeseburger or Burger Kings Quad Stacker, or In-N-Outs 44. The company isnt saying, but it would have to lean in that direction to get any burger fan to pay attention.
The chain also recently announced a new variation of its McCrispy sandwich, the Bacon Cajun Ranch McCrispy.
Will McDs throw even more at this situation?
Remember, this is all about the folks who crave deals from restaurants and McDonalds is in the position of being able to throw as much as it wants at the wall and see what sticks.
The battleground is with the low-income consumer. What youre going to see is more attention to affordability. Think about that as an absolute price point, which is more important for that consumer to get them into the restaurants than maybe value messaging, CEO Chris Kempczinski said.
He didnt show all of his cards when he made that statement, but he did say this: We are set up well to go after that; we have our Dollar 1, 2, 3 platform. There will be some activity at the local level to make sure we continue to provide value for the lower income consumer.
Photo Credit: Consumer Affairs News Department Images
Posted: 2024-05-11 01:15:03
