The biggest burger ever and a $5 meal deal? Has McDonalds lost its mind?
If you make less than $45,000 a year, McDonalds wants your business.
In an effort to win back low-income consumers, McDonald's is contemplating a new approach that combines value-oriented menu items with heartier and bigger offerings.
After mixed results in the first quarter of the year, the chainis going pedal-to-the-metal trying to win back customers, many of whom have complained about rising prices. The first thing McDonald's is considering is a $5 meal deal to cater to budget-conscious consumers.
Similar to past McDonald's budget-friendly meals, the proposed value meal likely consists of a sandwich, fries, and a drink.
But thats not the only punch McDonalds is throwing. The New York Post also reports that McDonald's isplanning to launch its biggest burger ever, aimed at satisfying customers' cravings for a more substantive meal.
Will it be bigger than its one-and-done McDonald's Triple Cheeseburger or Burger Kings Quad Stacker, or In-N-Outs 44? The company isnt saying, but it would have to lean in that direction to get any burger fan to pay attention.
Chicken Big Mac?
Is there more? Yep. Lots either coming out or being tested in certain markets. Therea a new twist on the classic Big Mac, replacing beef patties with crispy chicken breast meat patties, accompanied by cheese, lettuce, pickles, and Big Mac sauce.
Theres also:
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Cheese and Herb Melts: These are available in packs of five or a larger share box.
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Galaxy Caramel Pie: A returning item that was first introduced last December.
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Biscoff and Galaxy Chocolate McFlurries: Yep, those cookies you get on Delta Air Lines turned into a McFlurry, plus a flurry from ice cream swirled with Galaxy Chocolate drops topped with Galaxy Chocolate sauce.
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Bacon Cajun Ranch McCrispy: a new variation of its McCrispy sandwich.
What's next?
Remember, this is all about the folks who crave deals from restaurants.McDonalds is in the position of being able to experiment.
The battleground is with the low-income consumer. What youre going to see is more attention to affordability. Think about that as an absolute price point, which is more important for that consumer to get them into the restaurants than maybe value messaging, CEO Chris Kempczinski said.
Kempczinski didnt show all of his cards when he made that statement, but he did say this: We are set up well to go after that; we have our Dollar 1, 2, 3 platform. There will be some activity at the local level to make sure we continue to provide value for the lower income consumer.
Photo Credit: Consumer Affairs News Department Images
Posted: 2024-05-11 12:19:47
