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Key CTV Trends Driving Advertising Innovation In 2025
In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel ... Read More
Marketing leaders share lessons from 2024
Comcast Advertising’s report confirmed the long-term shift from traditional TV to streaming will continue. 86% of advertisers expect to increase spending on streaming video ads, while 39% plan to cut ... Read More
The biggest social media trends of 2024 and what’s ahead in 2025
Casey Lewis, author of the youth trends newsletter After School, joins the Marketer’s Brief podcast to reflect on the year’s buzziest social media moments and how marketers responded to them. Read More
16 Big Trends In Marketing That May Soon Be On Their Way Out
Digital generated image of abstract multi colored curve chart on white background. Marketing strategies rooted in fleeting digital trends can become obsolete faster than companies can adapt their ... Read More
Marketing trends 2025: Millennials, Gen Z and the boom in social media shopping
Marketing trends for 2025 predict a boom in social media shopping among millennials and Generation Z: GoDaddy Survey ... Read More
6 Emerging GenAI Trends for Media to Watch in 2025
The report looks at global trends in AI usage in the news media based on INMA conversations with more than 135 different publishers throughout the year. According to Verma, there are six trends that ... Read More
Emerging GenAI trends for news media to watch in 2025 focus of new INMA report
The report looks at global trends in AI usage in the news media based on INMA conversations with more than 135 different publishers throughout the year. According to Verma, there are six trends that ... Read More
Morgan Stanley publishes top stocks for broader advertising and media going into 2025
Morgan Stanley's top picks for 2025 in advertising and media include Meta, Disney, and Six Flags, with growth expected in various sectors. Read More
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