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Super Bowl Ads: More Star Power, More Candy and Other Trends in Five Charts
Celebrity-free Super Bowl ads have now become a rarity: They accounted for less than a third of all commercials shown during the game in recent years. There is a downside to the approach. Read More
Super Bowl ad rates have plateaued, may have peaked heading into LIX
However, it’s an increase from both 2021 ($5.5 million for Super Bowl LV on CBS) and 2022 ($6 million for Super Bowl LVI on NBC). Future increases in Super Bowl ad ... trends. The Big Game may ... Read More
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