Branding is one of the top priorities of any successful business in this day and age. Business owners and executives are constantly coming up with ways they can make their brands stand out. For those without tons of experience, this can be incredibly challenging—but that struggle never really ceases. After all, this is one of the biggest challenges a business owner faces. To help, we’ve compiled some of the top branding tips for small businesses.
Use Social Media
To a certain extent, most modern small companies are dependent on social media. One of the best ways to generate leads is to have a presence on some (or all) of the main social media networks. In addition, the images you use for your profile, banner, and landing page may all contribute to your brand's overall visual identity. For how necessary it is in building your audience, this may be the top branding tip for small businesses.
Showcase Sharp Visuals
When it comes to how people perceive your company, appearance matters. A distinctive visual design may help your items stand out, whether you're selling them online or in brick-and-mortar stores. It's the way you combine color, shapes, and text together that creates your company’s look and feel. Making unique choices that support your organization's ideals can help your customers understand what your company stands for while also making your merchandise easier to locate on the shelf. A fantastic logo is a great jumping-off point for your branding.
Be Consistent
Developing a company's brand takes time and effort. Consistent advertising can help you build your brand and convince clients that you truly represent your firm’s ideals. Creating official brand guidelines or strategic documentation is a good idea if you're struggling to maintain your brand's continuity. Entrepreneurs might benefit from this knowledge as a reference point for recalling how they achieved a particular feel or style previously.
Create Content
Using content marketing to establish a company's brand can be extremely effective. A regularly maintained blog, for example, may give ongoing value to customers while enhancing your brand's voice. In addition to helping to generate visitors to your company's website, content can encourage new sales for your company.
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Thu, 30 Jan 2025 14:08:00 GMT Social media has revolutionized the way businesses connect with their audiences. With billions of users across platforms like Instagram, Facebook, Twitter, and LinkedIn, leveraging social media effect ...
Fri, 08 Mar 2024 10:12:00 GMT All of us have been customers at one time or another, and we have all likely had a customer service experience that was less than ideal. When we think about those experiences, all of the feelings ...
Tue, 28 Mar 2023 10:26:00 GMT It can effectively turn employees into influencers for a business. Major brands, like Walmart, Starbucks, and Zappos, use employee advocacy programs, and Martinez thinks small businesses should ...
Discover Radio Okapi, the voice of peace in the Democratic Republic of the Congo. Operated by MONUSCO, the UN peacekeeping mission, this vital station broadcasts 24/7 from 20 cities across the country and parts of the Central African region. With a dedicated team of 145 staff, Radio Okapi provides reliable information in times of crisis and hosts widely respected debate programs—by and for the Congolese people.
Published: 8th Feb 2025 09:00:05 By: United Nations
United Nations Video: OCHA Chief in East Jerusalem | United Nations
During a visit to East Jerusalem’s Silwan neighbourhood, Under-Secretary-General for Humanitarian Affairs and Emergency Relief Coordinator Tom Fletcher met residents facing home demolitions and the threat of forcible eviction.
Published: 7th Feb 2025 09:57:21 By: United Nations
United Nations Video: International Criminal Court, DRC & other topics - Daily Press Briefing (7 February 2025)
Noon briefing by Farhan Haq, Deputy Spokesperson for the Secretary-General.
Highlights:
Secretary-General’s Travel
International Criminal Court
Human Rights
Democratic Republic of the Congo
Syria
Haiti
Food Price Index
Financial Contributions
SECRETARY-GENERAL’S TRAVEL
The Secretary-General will be in Paris, France, on Monday to attend the Artificial Intelligence Action Summit. He will speak at one of the sessions on Tuesday, and he will tell leaders gathered there that the growing concentration of AI capabilities in the hands of a few companies and countries risks widening global inequalities and deepening geopolitical divides. He will underscore that we must prevent a world of AI "haves" and "have-nots" and will call on AI leaders to pool expertise and cooperate with each other. He will emphasize that it is in the interests of government and technology leaders to commit to global guardrails.
While in Paris, he is also expected to meet with President Emmanuel Macron and other world leaders.
The Secretary-General will leave France on Wednesday.
INTERNATIONAL CRIMINAL COURT
In response to questions about our response to the US Government’s executive order regarding the International Criminal Court, the Deputy Spokesperson said the following:
International criminal law is an essential element to fighting impunity, which is unfortunately widespread in today’s world. The International Criminal Court is its essential element, and it must be allowed to work in full independence.
HUMAN RIGHTS
This morning in Geneva, the Human Rights Council held a special session on the situation in eastern Democratic Republic of the Congo.
The High Commissioner for Human Rights, Volker Türk, said that if nothing is done to end the offensive of the M23, supported by the Rwanda Defense Forces, the worst may be yet to come, for the people of eastern DRC, but also beyond the country’s borders.
He said that he is horrified by the spread of sexual violence, adding that his team in the DRC is currently verifying multiple allegations of rape, gang rape and sexual slavery, throughout the conflict zones.
Mr. Türk also said that hundreds of human rights defenders, journalists and members of civil society have reported to his Office that they have been threatened or are being pursued by the M23 and Rwandan forces. Our human rights colleagues have also facilitated the protection of judicial authorities who were in danger.
And to note that this morning, the Human Rights Council adopted by consensus a resolution establishing a Fact-finding mission by the UN Human Rights Office and an Independent Commission of Inquiry (COI) on the DRC. Both will examine violations of international humanitarian law and human rights law committed in North and South Kivu Provinces of the DRC since January 2022.
Bintou Keita, the Head of our peacekeeping mission in the DRC – MONUSCO- also spoke in Geneva this morning.
She said that hundreds of thousands of displaced people are being forced by M23 to return to their places of origin, without any guarantee or humanitarian assistance on their safe and dignified return.
She also expressed her concerns about the use of misinformation and dis-information, adding that the suspension of social networks such as X and TikTok by the Congolese authorities is a serious infringement of the right to information and must be swiftly lifted. In a region with a sensitive history, Ms. Keita added, ethnically motivated attacks remain a serious concern.
Full highlights: https://www.un.org/sg/en/content/noon-briefing-highlight?date%5Bvalue%5D%5Bdate%5D=07%20February%202025
Published: 7th Feb 2025 08:56:25 By: United Nations
United Nations Video: Women’s rights are human rights, with Nyaradzayi Gumbonzvanda | UN ‘Awake at Night’ podcast teaser
Having grown up in war-torn rural Zimbabwe, Nyaradzayi Gumbonzvanda overcame extreme hardship to pursue a career at the highest levels of the United Nations. Now UN Assistant Secretary-General, and one of two deputy executive directors of UN Women, she wants little girls everywhere to aspire to the same heights.
“Peace is a prerequisite. It's so critical for development… for unleashing the potential of the little girls. Peace is so important for enabling mothers, widows to give the best they can.”
UN Women works to uphold women’s human rights and ensure that every woman and girl lives up to her full potential. In this episode, Nyaradzayi Gumbonzvanda reflects on a childhood touched by war, poverty and disease, on a lifelong love of learning, and on how a recent accident gave her a new perspective on inequality.
Full podcast: https://youtu.be/u3cDm1iYBVQ
Listen to more Awake at Night episodes: https://music.youtube.com/playlist?list=PLwoDFQJEq_0b6hu1e8oxsch9W0D7vkNqt
#podcast #unitednations #awakeatnight #UNWomen #womensrights
About Awake at Night
Hosted by Melissa Fleming, UN Under-Secretary-General for Global Communications, the podcast ‘Awake at Night’ is an in-depth interview series focusing on remarkable United Nations staff members who dedicate their career to helping people in parts of the world where they have the hardest lives – from war zones and displacement camps to areas hit by disasters and the devastation of climate change.
Published: 7th Feb 2025 02:00:52 By: United Nations
United Nations Video: Women’s rights are human rights, with Nyaradzayi Gumbonzvanda | UN Women | Awake at Night
Having grown up in war-torn rural Zimbabwe, Nyaradzayi Gumbonzvanda overcame extreme hardship to pursue a career at the highest levels of the United Nations. Now UN Assistant Secretary-General, and one of two deputy executive directors of UN Women, she wants little girls everywhere to aspire to the same heights.
“Peace is a prerequisite. It's so critical for development… for unleashing the potential of the little girls. Peace is so important for enabling mothers, widows to give the best they can.”
UN Women works to uphold women’s human rights and ensure that every woman and girl lives up to her full potential. In this episode, Nyaradzayi Gumbonzvanda reflects on a childhood touched by war, poverty and disease, on a lifelong love of learning, and on how a recent accident gave her a new perspective on inequality.
[00:00] Introduction
[01:10] Growing up in Zimbabwe amidst conflict and war
[05:51] Family and community support
[07:37] The power of education
[10:16] Facing the HIV/AIDS crisis
[14:24] Becoming the first in her family to attend university
[16:27] Awakening to women’s rights
[18:19] The impact of child marriage
[21:12] A promise to her father
[23:45] Fighting for women’s autonomy
[25:16] What keeps Nyaradzayi awake at night
[26:35] Life with a disability
[27:32] Empowering survivors
[28:44] A message to young girls
[29:36] Closing remarks
Listen to more Awake at Night episodes: https://music.youtube.com/playlist?list=PLwoDFQJEq_0b6hu1e8oxsch9W0D7vkNqt
#podcast #unitednations #awakeatnight #UNWomen #womensrights
About Awake at Night
Hosted by Melissa Fleming, UN Under-Secretary-General for Global Communications, the podcast ‘Awake at Night’ is an in-depth interview series focusing on remarkable United Nations staff members who dedicate their career to helping people in parts of the world where they have the hardest lives – from war zones and displacement camps to areas hit by disasters and the devastation of climate change.
Published: 7th Feb 2025 02:00:06 By: United Nations
Amid plans for sweeping layoffs of federal workers, the Trump administration has offered what some are calling 'buyouts' to roughly two million government employees. One federal employee, a mom and veteran who works for the VA in Louisville, Kentucky, weighs the offer.
Published: 8th Feb 2025 04:54:20 By: CNN
CNN Video: CNN panel stunned over fired DOGE employee
CNN's Abby Phillip hosts a discussion about the DOGE employee whose racist tweets were uncovered. Watch the full episode of CNN Saturday Morning Table For Five at 10a ET.
#cnn #news #doge
Published: 8th Feb 2025 04:51:16 By: CNN
CNN Video: Elon Musk vows to rehire DOGE staffer who resigned over racist posts
CNN’s Rene Marsh reports on the staffers linked to Elon Musk’s Department of Government Efficiency (DOGE) whose work to slash public spending and reshape the federal bureaucracy have sent shockwaves through government agencies. Musk is now vowing to rehire Marko Elez who resigned from DOGE earlier this week after being linked to racist social media messages. Then, a panel of experts join CNN’s Kaitlan Collins to discuss. #CNN #News
CNN’s Larry Madowo reports from the Ugandan capital about the impact of the Trump administration's freeze on almost all foreign assistance and the gutting of USAID.
Published: 8th Feb 2025 01:32:19 By: CNN
CNN Video: Trump revokes former President Biden’s access to classified information
President Donald Trump said he was removing former President Joe Biden's access to classified information by revoking his security clearance and stopping his daily intelligence briefings. CNN’s Jeff Zeleny reports and a panel of experts discuss. #CNN #News
Published: 8th Feb 2025 12:24:09 By: CNN
BBC News Video: Hamas frees three more Israeli hostages under Gaza ceasefire deal | BBC News
Three more Israeli hostages have been released by Hamas in Gaza in return for the freeing of Palestinian prisoners held in Israel.
Eli Sharabi, Ohad ben Ami and Or Levy have been handed over to the Israeli military.
Family members of the hostages say the three men look to be in poor condition. Israelis gathered in Hostages Square in Tel Aviv to watch the men being freed.
Some 180 Palestinian prisoners are being released from Israeli jails under the ceasefire deal between Israel and Hamas that began on 19 January.
For more news, analysis and features visit: www.bbc.com/news
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#Israel #Gaza #BBCNews
Published: 8th Feb 2025 10:38:28 By: BBC News
BBC News Video: Veterans among growing number of amputee footballers in Ukraine | BBC News
Russia’s war on Ukraine is now almost three years old and has transformed life for everyone in the country.
It has killed thousands of civilians and soldiers and created more than 50,000 amputees in the Ukraine.
Now, for the first time, some of those veterans have an opportunity to play football, with a growing number of clubs specifically for amputees.
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#Ukraine #Russia #BBCNews
Published: 8th Feb 2025 07:50:25 By: BBC News
BBC News Video: Why is the United Kingdom Debating Brexit Again? | BBC Newscast
In this special episode recorded in the BBC’s Radio Theatre in London, Adam Fleming, Laura Kuenssberg, Chris Mason and Faisal Islam discuss the past and future of Brexit.
We look at whether or not another outcome may have been possible for the United Kingdom. Could former Prime Minister Theresa May have survived Brexit as PM, or was her successor Boris Johnson always destined to take the reigns? What have the last five years meant for ‘Vote Leave’ campaigner, Nigel Farage and his Reform Party? And, has the current Prime Minister, Keir Starmer’s latest trip to Belgium set the scene for the Brexit debate to heat up again?
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#BBCNews #BBCNewscast #Brexit #EU #EuropeanUnion #foreignpolicy #Britian #britishpolitics #politics #news
Published: 7th Feb 2025 10:45:02 By: BBC News
BBC News Video: Global condemnation as Trump sanctions International Criminal Court | BBC News
More than 70 countries have signed a statement criticising President Trump's decision to impose sanctions on the International Criminal Court - the world’s highest criminal court, under the jurisdiction of the United Nations.
They said the measures increased the risk of dictators and those accused of the most serious wrongdoing, including war crimes, ethnic cleansing and genocide, escaping punishment.
Donald Trump had condemned the ICC for issuing arrest warrants for Israel's prime minister, Benjamin Netanyahu, and his former defence minister who are wanted for alleged war crimes in Gaza.
The ICC has also issued warrants against senior Hamas leaders implicated in the attack on Israel on October 7th 2023.
Jane Hill presents BBC News at Ten reporting by Frank Gardner.
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#BBCNews
Published: 7th Feb 2025 10:33:35 By: BBC News
BBC News Video: Is Project 2025 shaping Donald Trump’s policy in the US? | BBC News
US President Donald Trump has ’signed a number of executive orders since his inauguration, resulting in a total reshaping of the way things are being done in US politics.
In the run-up to the election, Trump batted away concerns that Project 2025, a conservative blueprint for dismantling federal government, could shape his second term.
But Russell Vought, an architect of Project 2025, has just been confirmed to lead the White House budget office.
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#DonaldTrump #US #BBCNews
Published: 7th Feb 2025 09:45:01 By: BBC News
ODN Video: Terrifying Moment Plane Bursts Into Flames After Crashing on Busy Road in Brazil
This is the terrifying moment a twin-engine plane went down in São Paulo. Brazil.
Dramatic footage shows a bus engulfed in flames after being struck by crash debris.
The Beech F90 King Air crashed shortly after takeoff, killing both passengers onboard.
Debris from the crash hit a bus and a passing motorcyclist, injuring six others.
Emergency crews battled a raging blaze as thick smoke rose over the area.
The aircraft had just departed Campo de Marte Airport and was bound for Porto Alegre.
Witnesses reported the plane exploded in a fireball on impact.
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Published: 7th Feb 2025 04:40:21 By: On Demand News
ODN Video: LIVE: Aftermath of Deadly Plane Crash in Sao Paulo, Brazil
ive from Sao Paulo where a small aircraft crashed on a road on Friday morning, killing at least two of its passengers, the local firefighter corps said in a statement.
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Published: 7th Feb 2025 03:35:02 By: On Demand News
ODN Video: LIVE: Aftermath of Deadly Plane Crash in Sao Paulo, Brazil
ive from Sao Paulo where a small aircraft crashed on a road on Friday morning, killing at least two of its passengers, the local firefighter corps said in a statement.
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Published: 7th Feb 2025 01:59:48 By: On Demand News
ODN Video: Trump Announces Sanctions on ICC for ‘targeting’ U.S. and Israel
President Donald Trump has imposed sanctions on the International Criminal Court (ICC).
The US leader accused the court of targeting America and its ally Israel.
Trump signed an executive order placing financial and visa restrictions on ICC officials.
The sanctions apply to those involved in investigations against the US and its allies.
The move follows the ICC's decision to issue arrest warrants for Israeli and Hamas leaders.
Israeli Prime Minister Benjamin Netanyahu and former defence minister Yoav Gallant are among those named.
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Published: 7th Feb 2025 01:36:49 By: On Demand News
ODN Video: Footage Emerges of Violent Prison Breakout During M23's Capture of Goma
Details of atrocities are emerging after M23 rebels captured the city of Goma in eastern DR Congo.
Hundreds of women were raped and burned alive during a prison break last week.
The attack happened inside Goma’s Munzenze prison after Rwandan-backed rebels entered the city.
The female wing was set on fire while thousands of male prisoners managed to escape.
Footage shows inmates fleeing as smoke rises and heavy gunfire can be heard in the background.
Goma, a city of over a million people, was plunged into chaos after M23’s rapid advance.
Missiles were reportedly seen flying over residential areas as bodies lay uncollected in the streets.
On Tuesday, officials confirmed around 2,000 bodies were still awaiting burial in Goma.
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Published: 6th Feb 2025 03:28:39 By: On Demand News
CBC Video: Canada’s unemployment drop a ‘bit of an illusion,’ economist says | Canada Tonight
Canada's labour market added 76,000 jobs in January and the unemployment rate fell 0.1 percentage points to 6.6 per cent, beating economist expectations, according to Statistics Canada's latest labour force survey published Friday. Economist Moshe Lander says this increase is a ‘little bit of an illusion’ because economic activity was front-loaded with the threat of Trump tarrifs — which, if they come, would impact almost every sector of the economy and jobs.
Read more: http://www.cbc.ca/1.7453211
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For more than 80 years, CBC News has been the source Canadians turn to, to keep them informed about their communities, their country and their world. Through regional and national programming on multiple platforms, including CBC Television, CBC News Network, CBC Radio, CBCNews.ca, mobile and on-demand, CBC News and its internationally recognized team of award-winning journalists deliver the breaking stories, the issues, the analyses and the personalities that matter to Canadians.
Published: 8th Feb 2025 02:04:42 By: CBC News
CBC Video: Trump annexing Canada for its resources unlikely: former Alberta minister | Canada Tonight
Prime Minister Justin Trudeau told his summit on supporting the Canadian economy on Friday that U.S. President Donald Trump's 51st state comments are motivated by his desire to tap into Canada's critical resources. Sonya Savage, the former Minister of Energy and Minerals in Alberta, says Trudeau’s comments are meant to ‘fear-monger’ and that it's unlikely Trump would annex Canada.
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For more than 80 years, CBC News has been the source Canadians turn to, to keep them informed about their communities, their country and their world. Through regional and national programming on multiple platforms, including CBC Television, CBC News Network, CBC Radio, CBCNews.ca, mobile and on-demand, CBC News and its internationally recognized team of award-winning journalists deliver the breaking stories, the issues, the analyses and the personalities that matter to Canadians.
Published: 8th Feb 2025 01:03:25 By: CBC News
CBC Video: Have the credits rolled on Montreal's Guzzo cinema empire?
After rapid expansion in the Montreal area during the first two decades after Vincenzo Guzzo took over the business from his father in the 1990s, an unforeseen event crippled the cinema chain financially, and it appears as if it may not recover.
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For more than 80 years, CBC News has been the source Canadians turn to, to keep them informed about their communities, their country and their world. Through regional and national programming on multiple platforms, including CBC Television, CBC News Network, CBC Radio, CBCNews.ca, mobile and on-demand, CBC News and its internationally recognized team of award-winning journalists deliver the breaking stories, the issues, the analyses and the personalities that matter to Canadians.
Published: 8th Feb 2025 01:01:40 By: CBC News
CBC Video: Are deep discounts really a deal? We tested prices at Old Navy and Canadian Tire | Marketplace
Marketplace tracks sale items at popular stores and reveals dubious discounts, including products that are always on sale and some that are advertised on big sales days — but are actually cheaper during other times of the year.
00:00 - Intro
00:48 - Testing Old Navy deals
11:34 - Testing Canadian Tire on Black Friday
#Marketplace #Deals
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For more than 80 years, CBC News has been the source Canadians turn to, to keep them informed about their communities, their country and their world. Through regional and national programming on multiple platforms, including CBC Television, CBC News Network, CBC Radio, CBCNews.ca, mobile and on-demand, CBC News and its internationally recognized team of award-winning journalists deliver the breaking stories, the issues, the analyses and the personalities that matter to Canadians.
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FIRST BROADCAST February 07, 2025
Published: 8th Feb 2025 01:00:22 By: CBC News
CBC Video: Trump tariffs could be ‘worse than expected,’ says former Bank of Canada governor | Power & Politics
Former governor of the Bank of Canada Stephen Poloz warns of potential fallout from U.S. President Donald Trump's tariff threats on the day politicians and business leaders confer in Toronto for the Canada-U.S. Economic Summit. Power & Politics hears from Poloz and as well as president and CEO of Business Council of Canada Goldy Hyder on potential solutions to Canada's trade troubles.
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For more than 80 years, CBC News has been the source Canadians turn to, to keep them informed about their communities, their country and their world. Through regional and national programming on multiple platforms, including CBC Television, CBC News Network, CBC Radio, CBCNews.ca, mobile and on-demand, CBC News and its internationally recognized team of award-winning journalists deliver the breaking stories, the issues, the analyses and the personalities that matter to Canadians.
Published: 8th Feb 2025 12:20:56 By: CBC News
International Video: This is Gaza: witnessing the Israel Hamas war | Documentary
'This is Gaza’ follows the emotional journey of Palestinian filmmaker Yousef Hammash. As Israel carried out an unprecedented assault on the territory, following the fatal Hamas attacks on October 7, Yousef reported from the warzone amidst the military and humanitarian crisis.
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The film offers a devastating portrait of life and survival – before, during, and after the seismic events of October 7th – told through the eyes of Yousef.
Watching back his footage, he charts his family’s displacement and the heartbreaking decision to leave his home as he travels south to Rafah and eventually to London, where he continues to report on the situation in Gaza.
The film is produced for Channel 4 Streaming, executive produced by Ed Fraser and Girish Juneja and directed by Tom Besley.
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Published: 5th Feb 2025 04:00:06 By: Channel 4 News
International Video: The Evangelical Christians and Israeli Settlers backing Trump
Later today President Trump will welcome Israeli Prime Minister Benjamin Netanyahu to the White House, the first foreign leader to visit him in the Oval Office. Maintaining the ceasefire in Gaza will be at the top of their agenda.
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But Mr Netanyahu has also been meeting with prominent Evangelical Christians. They are a powerful constituency in America and their interpretation of the Bible has made them resolute allies of Israel.
They believe that the Jewish people have a God-given right to all the land - including the West Bank - which is internationally recognised as Palestinian territory.
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Published: 4th Feb 2025 08:01:41 By: Channel 4 News
International Video: At least 10 dead in shooting at Swedish school campus
Running for their lives - teachers and students spoke of the terror in their school 125 miles west of Stockholm as a gunman opened fire, leaving around 10 people dead.
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Police warned the death toll could rise as the search of the crime scene continued. Officers, who later raided the gunman's home, say they believe he acted alone and that terrorism was not thought to be a motive. The suspect was not previously known to police.
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Published: 4th Feb 2025 07:31:21 By: Channel 4 News
International Video: China hits back at Trump’s tariffs with their own
Mexico and Canada have cut a deal to avoid US tariffs, but today China responded to President Trump's imposition of a blanket 10 percent tax on all Chinese imports to the US, with tariffs of its own.
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But with the White House announcing that talks between Mr Trump and President Xi are planned in the next few days, is this simply more Trump bluster?
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Published: 4th Feb 2025 07:31:18 By: Channel 4 News
International Video: M23 rebels declare DRC ceasefire
The Rwandan-backed M23 rebels have declared a unilateral ceasefire in the Democratic Republic of Congo for "humanitarian reasons".
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The UN estimates around 900 people have been killed and thousands have been injured or displaced, after rebels seized a key city Goma last week.
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Published: 4th Feb 2025 05:43:25 By: Channel 4 News
