How To Leverage Influencer Marketing For Brand Growth

Influencer marketing can be a highly effective strategy for growing brand awareness, establishing credibility and driving sales. Read More

How To Leverage Social Media to Optimize PR Success and Increase Your Brand Awareness

In our increasingly online world, social media has become a fundamental part of an entrepreneur or business leader's personal brand ... your social platforms to leverage them successfully. Read More

How New-Age Social Media Marketing Is Changing and What You Need to Know

We’ll look at how social media marketing has changed and how you can leverage this powerful tool for brand awareness, customer service, increased sales and much more. In the early days of social media ... Read More

Amplifying B2B Brand Impact: The Synergistic Power Of PR And Marketing

Cohesive PR and marketing strategies can unlock a powerful compound effect that directly impacts business outcomes. Read More

Case Study: How Branded Social Communities Help Sony Increase Consumer Engagement, Loyalty... and Sales!

(Sony also plans to roll out the Electronics Blog Community, planned for January 2009, which will cover Sony product news, announcements and events.) Gartner states that a social-media campaign's ... Read More

The effects of content characteristics on consumer engagement with branded social media content on Facebook

This paper addresses the issue of social media content marketing – designing brand content that is shared with consumers via social media - in relation to Facebook and in the context of consumer ... Read More

Under the

As the value of social media influencers continues to grow ... it was really time for us to tap into this trend and leverage it to grow our brand and really start to change the conversation ... Read More