Using Social Media To Amplify Your Tech Brand’s Voice

Social media is a crucial tool for tech brands to connect with their audience, increase visibility and establish authority in a crowded marketplace. Read More

Director Lauren Greenfield on how social media has reshaped childhood—and what brands can do about it

The director, known in ad circles for making Always’ “Like a Girl,” followed L.A. teens for a year for her new series. Read More

The Controversy Of Virtual Influencers And How They're Taking Over Social Media

despite all the "marketing taboo" associated with virtual influencers, it hasn't detracted brands from roping them in for online business campaigns and their popularity among human social media ... Read More

Social media influencers go dark on TikTok after promoting futuristic Saudi megacity

At least five influencers who had been ... Neom and is not affiliated with them, stating, “All our marketing campaigns are published on our social media channels and our website.” ... Read More

Why Marketers Are Spending Less on Social Media

A bi-annual poll of U.S. marketing leaders found that social media investments have declined to their lowest level in seven years. An analysis of poll data suggests that lack of strategy fit, weak ... Read More

TV Production Should Use Social Media Influencers to Take Big Swings, Says Roku Content Chief

In a TV production climate that saw a 20% plummet in Los Angeles last year and an overall drop-off of 40% since 2022, risky, large-scale prestige projects are no longer the name of the game. But Roku ... Read More

Types of Social Media Influencers: Mega, Macro, Micro and Nano

The global social media ... Today's influencers can be split into four categories: The difference between these types of influencers goes beyond the number of followers they have. And if you ... Read More

Campaign strategist: Social media following not enough for influencers to win, substance needed

Can having a massive following on social media lead to victory in the elections? Veteran campaign strategist and Agents International Inc. President Alan German said a huge online presence does not ... Read More

Should you take financial advice from social media influencers?

At the very least, when faced with big financial decisions, sometimes we just want someone to tell us ... your budget, you might turn to someone you consider to be a financial expert instead, such as ... Read More

Social media listening: uncovering patients’ needs

Through social media listening programmes, pharma companies can now identify areas of unmet need and adapt processes to address them. Carina Mikolajczak examines the situation in Germany ... Read More

5 Best Social Media Management Tools (2024)

Jennifer Simonson draws on two decades as a journalist covering everything from local economic developement to small business marketing. Beyond writing, she tested entrepreneurial waters by ... Read More