Netflix just crushed its first NFL broadcast and changed sports forever

From flawless streaming to Beyoncé's halftime show, Netflix's Christmas Day NFL debut proved streaming giants can deliver major sports better than ca ... Read More

Netflix is hosting the NFL and Beyoncé. But is its tech ready for prime time?

The streaming giant is moving deeper into live programming but faces questions about its ability to host real-time events without a hitch. Read More

Netflix NFL game viewing figures highlights future of watching sport at home

Netflix streamed two NFL games on Christmas Day after the streaming service secured the rights to the matches for a combined $150 million earlier this year ... Read More

Netflix, a new force in live sports, lands Women’s World Cup

Netflix will be the new home of the FIFA women’s World Cup, the streaming giant announced Friday, marking a key moment for its push into live sports and the growth of women’s sports. The next two ... Read More

Netflix Is Dialing Up Live Sports With an NFL Christmas Spectacular

The yuletide doubleheader, complete with a Beyoncé halftime show, comes on the heels of the Tyson-Paul juggernaut and megadeals with WWE and FIFA, signaling the streamer’s growing appetite for sports. Read More

Netflix Kicks Off NFL Livestreams With No Major Reported Technical Snafus

Netflix’s rookie start as an NFL media partner — so far — hasn’t drawn any flags. The streamer’s first Christmas Day game, Kansas City Chiefs vs. Pittsburgh Steelers, commenced at 1 p.m. ET, following ... Read More

Netflix broadens live-sports footprint with Women’s World Cup. Bigger subscriber base and ad reach foreseen.

Netflix and FIFA have agreed to a U.S. broadcast deal for the 2027 and 2031 Women’s World Cup, further expanding the streaming company’s footprint in the live-sports category, which includes NFL, ... Read More

Live Sports in the Streaming Era: What’s Changing and Why It Matters

Mike Tyson fight, which drew 9.3 million U.S. household viewers on Netflix. While this figure ... fully embracing the targeting and reach of live sports streaming while others appear to be pulling ... Read More

Netflix and Prime Video Dominate Sports-Adjacent Streaming, Study Finds

Netflix leads the pack with 26% of all shoulder shows produced, while Prime Video grabs the silver medal with 19% of all shoulder programming ... have become real players in the live sports ... Read More

Luminate: Netflix, Amazon Prime Video Build Up New Stores of Original Sports Programming

Netflix and Amazon Prime Video are relatively young by TV-industry standards, but they are fast becoming bigger players in the sports-content arena. New data from Luminate shows that Amazon Prime ... Read More

The 5 biggest swings Netflix took this year — from a massive push into live sports to overhauling its film strategy

Netflix swung big into live programming in 2024 ... Netflix parted ways with longtime movie chief Scott Stuber. The New York Times reported in April that Stuber clashed with higher-ups over ... Read More