Political Ad Spend for the 2024 Election Cycle Hit a Record $11.1 Billion

A new AdImpact report found broadcasters hauled in $5.3 billion and CTV saw rapid growth, but two-thirds of the money was spent in only 13 states ... Read More

2024 election breaks spending record on House campaign ads

The 2024 election saw $1.7 billion spent on TV ads in House races, the most money ever dumped into congressional marketing. Read More

Online Ad Spending in the 2024 Election Topped $1.35 Billion

Online political advertising surged in the weeks before the election, driven by candidates’ appeals to voters and national groups seeking to influence state ballot measure results. Read More

Government Scholar Michael Franz on Impact of Ads during the 2024 Election Cycle

More than $5 billion was spent on political advertising over the 2024 election cycle, according to Professor of Government Michael Franz . He was speaking earlier this month at a postelection ... Read More

Six Things We Learned From the 2024 Senate Elections

As the calendar flips to the new year, we’re closing the books on the 2024 election cycle. This November saw Republicans take back Senate control — but showed us ticket splitting is still alive and ... Read More

I covered the 2024 election cycle as a political reporter. Here are the predictions I got wrong

The 2024 presidential election blew up everyone’s expectations ... Back in February, I attended the Conservative Political Action Conference. Since Trump was all but guaranteed to be the ... Read More

The 2024 Election Marked the Culmination of a Half-Century Transformation in American Politics

Basic political geography means Democrats might need to ask themselves a broader question as they look to rebound. Read More

5 Democratic assumptions shattered by the 2024 election: From the Politics Desk

In today’s edition, senior politics reporter Alex Seitz-Wald breaks down the long-standing Democratic truisms that were challenged by the results of the 2024 elections. Plus, special counsel ... Read More

Opinion: I spoke to college students after the election. Here’s how to make them care more about politics

It’s clear to me that comprehending what happened and why will have to come from somewhere other than political operatives within the party, cable news ... Every election cycle, everyone asks ... Read More