For a limited time, its selling its Junior Bacon Cheeseburger for just a penny
of ConsumerAffairs
Suddenly, the tide appears to be turning for fast food customers. Wendys is the latest chain to offer a meal deal, and this one may be hard to beat.
From May 28 through June 2, the chain will sell its Junior Bacon Cheeseburger for 1-cent. The promotion launches on National Hamburger Day.
Wendys move follows McDonalds and Burger Kings recent announcements of adding a $5 meal deal to their menus for a limited time. It also comes on the heels of a customer revolt against the higher menu prices some fast food chains McDonalds in particular launched in the wake of higher costs.
But the chain ran the same promotion in 2023, so the response may not be tied to the competition.
Consumer pushback
When McDonalds reported fourth-quarter earnings in February, the company noted that it had lost some lower-income customers.
I think what youre going to see as you head into 2024 is probably more attention to what I would describe as affordability, McDonalds CEO Chris Kempczinski said on the conference call.
Tonika, a ConsumerAffairs reviewerfrom High Point, N.C., also found that some McDonalds had cut out free beverage refills. When she confronted the manager of a New Jersey McDonalds, she says she got this response:
He said we dont give out refills, Tonika told us. I said you guys dont give refills? He said we have not given out refills in about two months.
It remains to be seen how much further the fast-food price war will go before it begins to cut into profit margin. Right now, it appears to be all about regaining market share.
Besides its 1-cent hamburger, Wendys is also trying to woo breakfast customers. This week it launched a breakfast deal for $3, consisting of a combination of potatoes and a choice of either a Bacon, Egg & Cheese English Muffin or a Sausage, Egg & Cheese English Muffin.
Photo Credit: Consumer Affairs News Department Images
Posted: 2024-05-25 14:35:40
