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The rise of dynamic pricing: Should AI decide what you pay?
Artificial intelligence (AI) is transforming how companies set prices—but experts warn algorithm-driven personalized pricing risks alienating consumers and inviting regulatory backlash. Read More
Personalized pricing can backfire on companies, says study
Personalized pricing, where merchants adjust prices according to the pile of data about a consumer's willingness to pay, has been criticized for its potential to unfairly drive-up prices for certain ... Read More
What is personalized pricing, and how can you avoid it?
(THE CONVERSATION) Customized pricing – where each customer receives a different price for the same product – is a holy grail for businesses because it boosts profits. With customized pricing, ... Read More
What is personalized pricing, and how do I avoid it?
Story by Jay L. Zagorsky Associate Professor Questrom School of Business, Boston University (The Conversation) – Recently, Delta Air Lines announced it would expand its use of artificial intelligence ... Read More
Airlines are now adopting personalized pricing. Here’s how to avoid it
Recently, Delta Air Lines announced it would expand its use of artificial intelligence to provide individualized prices to customers. This move sparked concern among flyers and politicians. But Delta ... Read More
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