As Target plans to release its new membership program and revamp the store experience for shoppers, the retailer has also announced its plans to update the checkout process.
From now on, there will be Express Self-Checkout. Previously, customers could self-checkout with any number of items. Now, shoppers will be limited to 10 or fewer items.
“Today, ease and convenience are top of mind, so to learn more about guests’ self-checkout preferences, we piloted the concept of Express Self-Checkout with limits of 10 items or fewer at about 200 stores last fall,” the company wrote in a statement. “The result: self-checkout was twice as fast at our pilot stores.
“By having the option to pick self-checkout for a quick trip, or a traditional, staffed lane when their cart is full, guests who were surveyed told us the overall checkout experience was better, too.”
The new checkout experience
Target will update the self-checkout experience at most of its 2,000 stores across the country. This means that shoppers will no longer be able to go to the self-checkout lanes with a full cart.
However, Target explained that individual stores will have the freedom to gauge traffic and determine how they want to handle self-checkout during less busy times. While the goal is to have Express Self-Checkout in effect during peak hours to speed up the checkout process, when stores are less busy, employees can decide whether or not to keep self-checkout as it's always been.
The retailer also said that it’s tweaking its checkout structure in other ways, including the addition of more cashier lanes, also speeding up the process.
Additionally, store managers will be able to open up more cashier lanes at any time depending on store traffic each day.
“Checking out is one of the most important moments of the Target run, and we know that a fast, easy experience – whether at self-checkout or the lanes staffed by our friendly team members – is critical to getting guests on their way quickly,” the company said. “We’ll continue evolving to match guests with the right checkout options so they can get what they need.”
Photo Credit: Consumer Affairs News Department Images
Posted: 2024-03-18 23:10:16
