Super Bowl games always attract a lot of celebrities, but for Super Bowl LVIII there may be more celebrities in the commercials than in the stands. Every brand, it seems, found one or more celebrities to help sell its products.
“Friends” stars Jennifer Aniston and David Schwimmer reunited in an Uber Eats ad while David and Victoria Beckham also appear in a spot for the food delivery service. Aubrey Plaza and Nick Offerman, co-stars from “Parks and Recreation,” teamed up to praise Mountain Dew.
M&M had plenty of star power with Scarlett Johanssen, backed up by former NFL stars Dan Marino, Terrell Owens and Bruce Smith. Marino also appears in a Michelob Ultra ad with soccer sensation Leo Messi.
BMW tapped Christopher Walken to extoll the virtues of its luxury cars while Skechers brought back 1980s celebrity Mr. T to help CBS broadcaster Tony Romo sell slip-on sneakers.
History lesson
Oreo cookies take viewers on a trip through history, showing how the course of world events might have been altered through the use of a decision-making aid called “twist on it.” By twisting the cookie apart, a decision is influenced by whichever side of the cookie has the cream.
Star power
People love to hate Tom Brady but he takes it so good-naturedly. Seven Super Bowl rings and a mountain of money probably make him less sensitive to criticism.
BetMGM plays on that with this spot, teaming Brady with hockey great Wayne Gretzky and comedian Vince Vaugh, in which Brady has already won more than his fair share and is excluded from the blackjack table.
State Farm also harnesses star power by enlisting Arnold Schwarzenegger for a new action movie, starring as Agent State Farm. The company released the first of the two-parter before the game but is keeping the finale under wraps. Here’s part one.
Funniest
Okay, humor is subjective. That said, Paramount+’s commercial featuring Buffalo Bills quarterback Josh Allen, Peppa Pig, the CBS Sports broadcast crew and a transformer was just weird enough to strike our funny bone. But you be the judge.
The ETrade babies are back for another Super Bowl appearance but their 2024 commercial seemed to have lost a step when compared to earlier spots. Tina Fay’s commercial for Booking.com shows her many sides, but she’s ultimately upstaged by Glenn Close.
The NFL is expecting a record audience for Super Bowl LVIII, especially since the Kansas City Chiefs and Taylor Swift’s boyfriend are in the game. With a 30-second ad going for around $7 million pop, it could also be a record haul for CBS, the network airing the game.
Photo Credit: Consumer Affairs News Department Images
Posted: 2024-02-09 13:03:40
