Unsure what to buy the tikes on your Santa list this holiday season? Maybe you should just follow the crowd and buy them what everyone else is.
To help you make your list and check it twice, CouponFollow studied 5,469 Amazon Christmas wish lists to find out what the consumer preferences and trends are and has compiled a list of the most popular brands and their price points to help you make data-driven gift choices.
Among the key takeaways, one good thing that’s percolating for this inflation-heavy holiday is that most of your fellow consumers are pulling back on spending.
CouponFollow researchers said that 57% of items on Amazon Christmas wish lists are under $25. However, it’s as red as the nose on Rudolph’s face that kids don’t know – or care – about inflation. On average, an Amazon Christmas wish list contains 14 items and costs a total of $489, so if you’re going to buy a child everything they want, be prepared.
Most requested Christmas gifts
As far as what brands to buy overall, you can’t go wrong with Disney. It led the list as the most requested brand on Christmas lists, followed by Melissa & Doug and Fisher-Price. Then, in order, the Top 10 finished out with Apple, Lego, Crayola, Mattel, Hasbro, and Little Tikes.
Here are the most requested items by price point:
Under $25
1. Fisher-Price Laugh & Learn Smart Stages Piggy Bank
2. Fisher-Price Little People Disney 100 Mickey & Friends Figure Pack
3. Fisher-Price Baby’s First Blocks, Navy Fawn
4. Melissa & Doug Super Smile Dentist Play Set
5. Sol de Janeiro Hair & Body Fragrance Mist (3 fl oz.)
$25-Under $50
1. Learning Resources Farmer’s Market Color Sorting Set
2. Melissa & Doug Let’s Play House Dust! Sweep! Mop! Cleaning Set
3. VTech Sit-to-Stand Learning Walker
4. Fisher-Price Little People Caring for Animals Farm
5. Stanley Quencher H2.0 FlowState Insulated Tumbler
$50-Under $75
1. Super Mario Bros. Wonder for Nintendo Switch
2. Little Tikes 3’ Trampoline
3. Little Tikes Dino Cozy Coupe
4. Beast Lab Stealth Strike Big Cat Beast Creator
5. Fisher-Price Little People Barbie Little DreamHouse
$75-Under $100
1. Step2 Rain Showers Splash Pond Water Table
2. BISSELL Little Green Portable Carpet and Upholstery Cleaner
3. Apple AirTag (4 pack)
4. Apple AirPods (2nd generation)
5. Hot Wheels City Ultimate Garage
$100+
1. Step2 Up & Down Roller Coaster
2. Hot Wheels RC Barbie Corvette
3. Amazon Fire 7 Kids Tablet (2022)
4. Barbie Dreamhouse (2023)
5. Apple AirPods (3rd generation)
Most requested gift cards
For bigger folks, the research landed Amazon and Visa gift cards atop the list, reflecting a preference for spending flexibility.
“The widespread preferences for Starbucks, Ulta Beauty, and Bath & Body Works gift cards highlight a love for personal indulgences, while those for Lowe’s and Texas Roadhouse cater to more specific interests and experiences,” the CouponFollow researchers told ConsumerAffairs.
“The variety of gift cards found in the top 10, including those for Barnes & Noble, Old Navy, and Fortnite, underscore the versatility and appeal of gift cards as ideal holiday presents.”
Here’s CouponFollow’s complete Top 20 gift card requests:
Photo Credit: Consumer Affairs News Department Images
Posted: 2023-12-04 12:12:07